2017 Year-End Letter From CEO


December 31, 2017

Dear Friends,

Happy New Years! A lot can happen in one year. It’s the time of year that we reflect on the past one and set goals for the next.

2017 was a transformative year for me personally. As I finalized my divorce, I started DNA Design Collective. I decided to only focus on what makes me happy and what drives me. I discovered that disappointments could be transformed into a blessing.

I spent this year being the REAL me. I took care of myself. I’m going to tell you from this experience, it’s not selfish to take care of yourself. It is empowering. You can give so much more to everyone in your life when you first take care of you.

Focusing on my joy brought clarity to my goals and desires. We are all surprisingly stronger than we know. We need to value ourselves because we all have gifts.

So as we wrap up 2017, I reflect on this past year. I’m happier than I’ve ever been. I am focused on my dreams and goals and I want to help all my friends do the same. DNA Design Collective was created to help all women feel confident in their clothes and empowered to go after their dreams and goals!

So, I’m committed to being me, and I want to help you be you. Let’s manifest our dreams and look stellar while creating the life we want and deserve.

Best wishes and Happy New Year’s from all of us at DNA Design Collective!

Diana Nelson

CEO/Founder