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Pounding the Pavement in Startup Life

Three clever tech geeks get together in one of their parents’ garages to create a startup company. They prototype a brand-new product that changes the world forever. That’s the story of Apple… and it’s been told a million times over. When you hear success stories about innovation and entrepreneurship, they all sound simultaneously inspiring and simple. The truth is that 99 out of 100 startup stories aren’t either. They take time, tons of effort and pounding the pavement. We’re no Apple… yet. But we are in our startup phase. And while we aren’t introducing a new type of personal computer, we do hope to touch a great number of lives by changing the way they look at and feel about...

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Made to Fit: Using Old-School Techniques with Brand-New Technology

For millennia, tailors made clothes to specifically fit the people that would wear them. Then came the Industrial Revolution… Along with urbanization and production centers came “ready-to-wear” apparel. Sure, it was good for the world overall. More people could be affordably clothed. And less people now suffered through freezing winters without warm clothing. But this rise of “ready-to-wear” also brought us to where we’re at today: a consumer society that’s less conscious of how clothes should truly fit. How to do “Fit” Better At DNA Design Collective, we view fit to be just as important as fashion. Our collective’s founder, Diana Nelson, is herself a seasoned fit expert, with more than two decades of experience at some of the largest and...

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Global Problems in Your Wardrobe

Ninety-seven-and-a-half percent of all clothing in the US is imported from other countries. That’s a staggering figure. And that’s just the manufacturing. Consider that even the clothes “Made in America” are often manufactured using fabric that was imported. Now, that obviously doesn’t mean these are all poor-quality pieces… or that the companies producing them are somehow bad. But in light of recent events it does make us pause to ask a few questions. For starters, could the North Korean conflict affect your wardrobe? In response to the most recent and the largest nuclear bomb tests in North Korea, President Trump noted that “The United States is considering, in addition to other options, stopping all trade with any country doing business...

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Quality Clothing Born In Our Community

Every garment ever made started out as a roll of fabric. So, it’s frustrating to see so many companies ignoring this all-important aspect of their own industry. Quality fabric makes a quality wardrobe. How many clothes do you own just not feel right after you washed them a few times? Worse, how many don’t look right after a few washes? Poor quality fabric stretches out, becomes discolored and even frays.  And who wants to spend the money on clothes that just don’t last more than a few times wearing them? Well, we all have… and have all been disappointed. But there is a way to avoid this problem… simply demanding higher quality in your clothing. Ok, maybe not so simple....

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The 7 Reasons You Hate Your Wardrobe… And How to Fix It

We’ve all been there. Fresh from the shower, coffee mug in hand and a blank stare on your face as you peer into your closet. We’ve all spent hundreds, thousands of dollars on clothes we thought would be permanent fixtures in our wardrobe. Of course, most items you see in that closet don’t appeal to you at all anymore. There’s a reason why that is… seven of them to be exact: #1: Out of Fashion Clothes, unfortunately, go in and out of style at breakneck speed. So, when you shop for clothes, you might as well be betting on penny stocks. #2: Doesn’t Fit For whatever reason, clothes seem to change shape magically between a dressing room and a closet....

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